Judge, 1920-09-11 · page 32 of 32

Judge — September 11, 1920 — page 32: what you’re looking at

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Judge — September 11, 1920 — page 32: Judge, 1920-09-11

What you’re looking at

This is a **cigarette advertisement**, not satire or political commentary. It advertises Pall Mall "Rounds" cigarettes, featuring the brand's heraldic coat of arms (lions, crown, shield with "DIEU ET DROIT"). The ad uses a fictional "Captain X" whose invention is a round cigarette that "does not have to be tapped, squeezed or pinched." The copy emphasizes the product's unique shape and mentions the "famous PALL MALL blend of 42 kinds of Turkish Tobaccos." The tagline "THEY ARE GOOD TASTE" suggests smoking these cigarettes signals sophistication. Pricing and packaging options are listed at bottom. This represents typical early 20th-century cigarette marketing in *Judge* magazine—luxury products advertised through lifestyle appeals rather than health claims.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

E IS o i”) iS iS x g FE iS g eS — a a