Judge, 1920-09-11 · page 2 of 32
Judge — September 11, 1920 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily an **advertisement**, not editorial content or satire. It promotes Leslie's magazine (likely *Leslie's Weekly*, a major American publication) and its "Ask Leslie's" service department. The ad explains that magazine readers could submit business questions to Leslie's experts—about purchasing materials, merchandise sourcing, and commercial information—and receive answers. This was positioned as an exclusive reader benefit. The large "500,000" figure advertises the scale of this service, suggesting Leslie's had answered that many inquiries. The tagline "You get your money's worth in the magazine—you get your money back in its service" emphasizes the added value beyond the publication itself. This reflects early-20th-century magazine marketing, where service departments were genuine competitive advantages before internet search engines existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
wun | LESLIE-JUDGE CO. AN a reader of LESLIE’S, you are entitled to the full privileges of Leslie’s Service Departments. Make use of them—they are valuable bureaus of information operated exclusively in your interests. You are familiar with the assistance that the financial department can render—Jasper’s Hints to Investors was the first bureau of its kind in the magazine field. You know too the value of the Motor Department. Do you realize, however, the full significance of the new department Ask LESLIE’ SP It means that you can ask this magazine any question per- taining to business in general—those requests, for instance, that bear upon the purchase of materials and merchandise to be used in your business or in your home. Ask about the things on which you want information; and Leslies will give you the information you need. LESLIE'S service is the dividend that goes with the magazine, to the first 300,000 You get your money’s worth in the magazine— you get your money back in its service. Send us your name for particulars 225 Fifth Ave., New York.