Judge, 1920-09-04 · page 2 of 32
Judge — September 4, 1920 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily advertising**, not political satire. It promotes "Everyman's Guide to Motor Efficiency," a 320-page automobile maintenance manual published by Leslie-Judge Company in New York City, priced at $7.80. The content targets practical audiences: car owners, dealers, salesmen, repairmen, and drivers. The book promises to explain automotive mechanics through 269 illustrations and a self-finding index, answering questions like how differentials work and why batteries need distilled water. The only quasi-humorous element is the "Tells You" section, which lists quirky practical tips (stopping wheel squeaks, making a wheel puller) presented in a tongue-in-cheek tone. However, this is straightforward instructional marketing rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Everyman’s Guide to Motor Efficiency This book covers every phase of the care, repair and operation of the automobile; so simple and yet so complete. Written so it can be thoroughly understood. For Automobile | : Features Owners 1 one ‘ Self-finding Index Dealers = Charts Makers | Sr RS Tire Records Salesmen Repairmen = = ae = Lubricating y t . Records Drivers or 269 Illustrations Purchasers = } = z Flexible Binding SPECIMEN TEXT PAGES (1/12 actual size). 320 pages: more than 209 illustrations; self-finding index, every paragraph and sub- ject plainly marked; high-grade paper; detailed subject index at end of each chapter. Exactly how the differential works? Why the battery needs distilled water? Why front wheels “toe in’’? And other simple and perplexing questions. Tells You How to stop a wheel from squeaking? How to make a wheel puller? How a visiting card may be used to cure a slipping clutch? Contains knowledge that saves lives, cars, tires and that sells cars WRITTEN AND COMPILED BY H. W. SLAUSON, M. E. HOWARD GREENE Member and Formerly Associate Manager of Society of Automotive Engineers Technical Press Bureau Se mei ee LESLIE-JUDGE COMPANY 225 Fifth Avenue, New York City, N. Y. | Sold only in connection with JUDGE | y o) I desire full information covering Everyman’s Guide to price $7.80. For further particulars | | | Motor Efficiency. Name cut out the accompanying coupon and Business Address send to us for attention. City. —__