Judge, 1920-08-28 · page 36 of 36
Judge — August 28, 1920 — page 36: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. It appears in *Judge*, a satirical magazine, but functions as a paid advertisement for Murad Turkish cigarettes priced at 20 cents. The page features: - **Visual elements**: A large stylized hand holding cigarette packs, a Turkish mosque in the background (evoking "exotic" appeal), and an open cigarette box - **Marketing claims**: The ad asserts Murads are "100% pure Turkish tobacco," the "standard of Taste," and the "largest selling high-grade cigarette in the world" - **Social positioning**: Smokers can enjoy them "in any company—on any occasion" without shame; American smokers "prefer Quality to Quantity" - **The pitch**: "Judge for Yourself!" The ad capitalizes on early-20th-century marketing tropes: appeals to sophistication, claims of purity and superiority, and ethnic/geographic exoticism. There's no identifiable satire here—it's straightforward product promotion using period advertising conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE Turkish Ci: igarette Every day MURADS are held higher in the estimation of the men who smoke them. They are the standard of Taste. They never disappoint—never fail—never change— They are 100% pure Turkish to- bacco—of the finest varieties grown. (CIGARETTES a THE You are proud to smoke them FO! E pate: ERIENCED MAD . : pe in any company—on any occasion. They are the largest selling high- gerade cigarette in the world. The cigarette smokers of America DO prefer Quality to Quantity. “Judge. Sor Yourself—!”