Judge, 1920-08-28 · page 2 of 36
Judge — August 28, 1920 — page 2: what you’re looking at
What you’re looking at
# Camel Cigarettes Advertisement This is a **commercial advertisement**, not political satire. The page promotes Camel cigarettes by R.J. Reynolds Tobacco Company of Winston-Salem, North Carolina. The ad uses the slogan "You've got all four corners bolted down" to suggest stability and reliability. It emphasizes Camel's blend of Turkish and domestic tobaccos, claiming superior "refreshing flavor and remarkable mellow mildness." The camel mascot appears on the product packaging. A modern reader should note this represents **pre-health-warning era advertising** when tobacco companies could make unqualified claims about product quality and consumer satisfaction without disclosing health risks. The ad's confident promises about "supreme satisfaction" reflect advertising practices later heavily restricted.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You’ve got all four corners bolted down when you let Camels blaze you a new trail of cigarette enjoyment! And, my, my, how Camels refreshing flavor and remarkable mellow mildness will do that little thing to your supreme satisfaction ! Camels quality and Camels expert blend of choice Turkish and choice Domestic tobaccos are so unusual, so appetizing you'll marvel that such delight could be gotten out of a cigarette! You'll prefer Camels blend to either kind of tobacco smoked straight! And, you’re not likely to overlook the fact that Camels never tire your taste! the ply oi R. J. REYNOLDS TOBACCO COMPANY Winston-Salem, N. C.