Judge, 1920-08-14 · page 36 of 36
Judge — August 14, 1920 — page 36: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. The page promotes Fatima cigarettes using the testimonial strategy common in early 20th-century advertising. The illustrated figure appears to be a fashionable gentleman at a beach resort, depicted in caricature style typical of Judge magazine's visual approach. The ad claims Fatima is the best-selling cigarette at exclusive American resorts (Atlantic City, Long Beach, Newport Casino, etc.). The marketing pitch emphasizes "Just enough Turkish"—positioning Fatima as a sensible middle ground. Competitors' cigarettes are criticized as either too heavy (containing excessive Turkish tobacco) or disappointing (containing insufficient Turkish blend). This reflects the era's perception of Turkish tobacco as a luxury ingredient. The ad targets affluent resort-goers, leveraging aspirational appeal rather than addressing health or social concerns about smoking.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A | a STERN see ...@nd at famous ocean playgrounds cA fact: Fatima is steadily the largest-selling cigarette ai all of these (and other) fashionable resorts: aA atic City Long Beach Tne New Axpassanor Tite Nassau Tus Breaers ‘The Martrorovucn-BLexnen AKERS THe Traysore —and even at the exclusive Newport Casino, Fatima’s sales are equalled by those of only one other cigarette—an exceptionally high-priced brand. Kiyetentizese Polaces, FATIMA A Sensible Cigarette For a real reason— < ““Just enough Turkish"* Expensive, straight Tur Gigarettes contain tee mach Turkish for steady smoking. They are over= richand heavy. Ana Turkish blends contain tee Turkish. They are disappointing in taste on the other hand, contain