Judge, 1920-08-07 · page 35 of 36
Judge — August 7, 1920 — page 35: what you’re looking at
What you’re looking at
This page is **not satire**—it's a straight cigarette advertisement for Camel brand, appearing in Judge magazine. The camel imagery (both the logo and decorative camels flanking the text) references the product's exotic "Turkish and choice Domestic tobaccos" blend, which was a major selling point emphasizing sophistication and quality. The ad employs typical 1920s-30s marketing rhetoric: claims about "mildness," lack of aftertaste, and superior quality compared to competitors. The emphasis on sealed packaging and portability ("for the home or office supply or when you travel") reflects modern distribution concerns of that era. **For modern readers**: This is a historical artifact showing how openly cigarettes were advertised and what health claims manufacturers made before regulations prohibited such advertising. The casual promotion of cigarettes as universally desirable would be shocking and illegal today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In other words Camels supply everything you hoped for in cigarettes! OUR taste will prove that in quality, flavor, fragrance and mellowness Camels give you a real idea of how delightful a cigarette can be! You will greatly prefer Camels expert blend of choice Turkish and choice Domestic tobaccos to either kind of tobacco smoked straight. Camels hand out satisfaction you never before got from a cigarette. They have a wonderful smooth but satisfying mildness yet that desirable body is all there! And, Camels do not tire your taste! Another feature about Camels—they leave no unpleasant cigaretty aftertaste nor unpleasant ciga- retty odor. Camels superiority is best proved by comparing them with any cigarette in the world at any price. You realize then as you never did before just what quality can mean to a cigarette! Camels are sold everywhere in scientifically sealed packages of 20 cigarettes for 20 . cents; of ten packages (200 cigarettes) in a glassine-paper-covered carton. We strongly recommend this carton for the home or office supply or when you travel. R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C. comicbooks.com