Judge, 1920-07-31 · page 10 of 36
Judge — July 31, 1920 — page 10: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page This page contains three satirical pieces: **"Simple Enterprise"** mocks Jewish business owners (Goldwater, Levy, Cohen) engaged in cutthroat retail competition on the same street. Each uses increasingly desperate advertising tactics—"Closing Out Sale," "Sacrifice Sale," culminating in Levy's ambiguous "Main Entrance" sign. The satire targets petty commercial fraud and competitive desperation, exploiting ethnic stereotypes common to early 20th-century American humor. **"My Ambitions"** by Doris Bemoff presents a teenage girl's evolving career aspirations, from motorman to fireman to teacher, concluding she'll become a "vamp"—reflecting anxieties about women's ambitions and sexuality. The tone is mildly satirical about women's limited options. **"Faulty Art"** and "Star-Eyed Goddess"** are brief jokes about art and romance respectively, with minimal satirical content. The page reflects Judge's characteristic blend of ethnic stereotyping, gender mockery, and commercial satire typical of early American humor magazines.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Drawn by Gouoos Grave Spooks: Simple Enterprise Messrs. Goldwater, Levy and Cohen were the respective proprictors. in the order named, of three adjoining stores which t ndled the same line of mer chandise Out of this circumstance of propinquity was bom an intense st sition. All manner of petty commercial ruses were constantly emy vain effort to divert trade into each other’s adv Small attempts proving unsucee . idea. The idea found coner reached clear across the entire store f ife of oppo: loyed in the IgE I, Goldwater—on the right—conceived expression in a flamboyant sign which ont. [t announced in screaming fashion: fetail over the entire surface of plate Closing Out Sele,” and extended in de ciass windows. 1 Simultancously, Cohen—on the left—announced by a similar screaming | xl: “Sacrifice Sale.” He could no longer stall off the heartless demands | stent creditors. He must have o actually short time thereafter (a very skort time), poor Levy—whose store was dle—suffere acute lack of trade and sympathy flanked on right and left, it appeared that h isignificant status of a Goldwater thought. But, running true to the form of the fabled worm, Levy tumed, and by means of a simple expedient. In letters five fect high and reaching across his store front, he displayed to all and sundry, the ambiguous announcement “Main Enwi - noney—now, atonce! He was forced, so things away Hopelessly out- was smoked out. Reduced to the mere worm, in the matter of compectiti n; so Cohen and Star-Eyed Goddess “Probably hold her longer than if you married he My Ambitions her re Doris Benmore WIieN I was but a baby, At five years old or so, I wished to be a motorman And make th choo-choo go. At ten I was a tomboy, My ambition was supreme, To be a fireman, I yeamed, And squirt the water-stream At twelve the limitations of My sex I first perceived, I could not be a boy and thus My heart was sorely grieved. Thirteen, the age of wisdom Decreed for me delight, I'd be a high-school teacher A learnéd erudite. But fourteen scomed professors And proved the woman champ, I'd cast away And forthwith be a vamp I dare not venture further; all childishness I've but one boon to crave, It is that mother let me read “The Price the Woman Gav When y chap to toe, you're a poor artist Faulty Art ud a line only for the other | Gack 6 Sfbinber Tue Fasity (Vacation) Sketetox “TI just got my star to sign a contract for life. ‘Think that will hold her? * — Drawn ty Pact Reatay ow comicbooks.com