Judge, 1920-07-10 · page 36 of 36
Judge — July 10, 1920 — page 36: what you’re looking at
What you’re looking at
This is a **Camel cigarettes advertisement**, not political satire. The page features an exotic Oriental design (pyramid, camels) to emphasize the brand's blend of "Turkish and Domestic" tobaccos—a major selling point in early 20th-century cigarette marketing. The ad's claims—that Camels won't tire your taste, leave no unpleasant aftertaste, or create odor—are typical period tobacco advertising rhetoric, now understood as misleading health claims. The phrase "Man alive—Listen!" uses colloquial language to grab attention. The "judge" publication context (a satirical magazine) is incidental; this is straightforward commercial advertising, not commentary. The exaggerated promises about smoking "till the cows come home" without fatigue reflect the era's uncritical tobacco promotion before health warnings existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eee eee Man alive— Listen! You can smoke Camels till the cows come home without tiring your taste! AMELS bring to you every joy you ever looked for in a cigarette! They are so new to your taste, so delightful in their mellow mildness and flavor, and so refreshing, you will marvel that so much enjoyment could be put into a cigarette! = To the most fastidious smoker, Camels are a revelation! Camels quality is as unusual as Camels expert blend of choice Turkish and choice Domestic to- baccos which you will prefer to either kind of tobacco smoked straight! No matter how liber- ally you smoke, Camels never will tire your taste! You will marvel at Camels smooth “body”. And, your delight will also be keen when you realize that Camels leave no unpleasant cigaretty . aftertaste nor unpleasant cigaretty odor! For your own personal proof, compare Camels with any ciga- rette in the world at any price. CIGARETTESS Camels are sold everywhere in scientifically sealed packages of 20 cigarettes for 20 cents; or ter packages(200 cigarettes) in a glassine-paper-covered carton. We strongly recommenda this cartor for the home or office supply or when you travel. R. J. REYNOLDS TOBACCO COMPANY Winston-Salem, N. C. Ccomicbooks.com