Judge, 1920-07-10 · page 2 of 36
Judge — July 10, 1920 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not political satire. Judge magazine is promoting art print reproductions of its famous humorous magazine covers at twenty-five cents each. The visible cover illustrations show **domestic comedy scenes**: a person at a desk, a dog in clothing, and what appears to be a family moment. These exemplify Judge's brand of genteel humor targeting middle-class readers. The ad emphasizes that Judge's covers were created by "greatest artists of the country" and promises these reproductions would brighten homes, dens, and clubrooms. The coupon allows readers to order assorted prints by mail. **Historical context**: This reflects Judge's peak era as a mainstream humor magazine before declining in relevance mid-twentieth century. The advertising strategy itself is the content here—selling cheerfulness as a purchasable commodity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOW TO KEEP CHEERFUL y | ‘HERE are many ways of keeping in a good humor, but one of the surest reminders of the gospel of cheerfulness is the noted covers of JUDGE. The greatest artists of the coun- try have made JUDGE justly famed for its delightfully humor- ous covers. The price of these \°"Y 3 rN ade WY JUDGE offers reproductions art prints is Twenty-Five of its appealing covers for sale, Cents a copy F ; im full colors, mounted on heavy double mats, size Ilx14 inches, all ready for framing. You could hardly get a more pleasing wall decoration for your home, bungalow, den, clubroom, cabin or camp. These JUDGE covers area constant delight. To look at them is to smile. Keep cheerful with a set of JUDGE covers. Fill in your name and _ad- dress on the coupon below, : mark a check or cross next to es es cae ae the names of the pictures you gad dee Art Frint;Department select, pin a bill, money order “ ‘ “ie or stamps to it, and upon receipt of same we will send the pictures to you, postage | | | Name | prepaid. | l | ' Herewith please find $ for which send the assortment of art prints checked below to Address JUDGE ART!'PRINT DEPARTMENT | 225 FIFTH AVENUE NEW YORK CITY City State The Curse of Drink = War Babies No Man's Land Vhat’s Good —Hold That