Judge — June 26, 1920 — page 36: what you’re looking at

What you’re looking at

This is a **cigarette advertisement for Murad brand**, not satirical content. The page features an artistic photograph framed by large leaves showing a pastoral landscape with fields and a distant village or settlement. The ad's text emphasizes class and sophistication: "Nothing shows a man's 'class' more surely than the cigarette he smokes." It positions Murad as a premium product for discerning gentlemen who needn't apologize for their choice. The ad notes Murad is "100% Turkish" from "the purest and best varieties," justifying its higher cost than "ordinary" cigarettes. The price is marked at 20¢. This reflects early 20th-century advertising strategy: associating cigarettes with masculinity, taste, and social status—a common marketing approach before modern health warnings.