Judge, 1920-05-08 · page 2 of 36
Judge — May 8, 1920 — page 2: what you’re looking at
What you’re looking at
# Camel Cigarettes Advertisement This is not satire—it's a straightforward cigarette advertisement for Camel brand, published by R.J. Reynolds Tobacco Co. of Winston-Salem, North Carolina. The ad features a camel logo and promises that Camels are made "to meet your taste," emphasizing their "mild-mellow-body" and "refreshing flavor." It highlights the blend of Turkish and domestic tobaccos and claims Camels won't tire smokers' tastes or leave unpleasant aftertaste. The "Yes sir-ee!" headline mimics military deference, possibly targeting soldiers during wartime production. By modern standards, this advertisement is notable for making health claims about a product now recognized as highly addictive and carcinogenic—marketing that would be illegal today under FDA regulations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
’ Yes sir-ee! We made this cigarette | to meet your taste! OUR own taste will quickly prove Hey that the happiest word you ever heard about Camel cigarettes isn’t a drop in Y the bucket compared with the enjoyment Camels pass out—such wonderful mild- mellow-body, such refreshing flavor! Set down Camels quality and Camels ‘ expert blend of choice Turkish and choice UF Domestic tobaccos as a cigarette rev- elation! And, how you'll prefer Camels blend to either kind of tobacco smoked straight! ¥ Camels are so unusual in so many ways that you may not be surprised to find that no matter how liberally you smoke, they never tire your taste! And, that Camels leave no unpleasant cigaretty aftertaste nor unpleasant cigaretty odor! Dip into the joys of Camels and com- Camelsere sola | pare them puff-by-puff with any ciga- 8,setee 6 29 q . . cents; or ten packages (200 f rette in the world at any price! = R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C. i comicbooks.com