Judge, 1920-04-03 · page 36 of 36
Judge — April 3, 1920 — page 36: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not satire or political commentary. It advertises Murad Turkish cigarettes, positioning them as premium products made from "100% Pure Turkish tobacco." The ad's rhetorical strategy—repeated use of "100%"—emphasizes purity and quality while implying that competitors cut corners. The copy directly challenges consumers to choose between affordable cheap cigarettes or quality Turkish tobacco, implying Murads occupy the superior position. The leaf backdrop and open cigarette package serve as visual product display. This represents typical early-20th-century tobacco advertising before health warnings, targeting "smokers of 100% good taste" as aspirational consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\ % , ; 3 My i .. We make MURADS of 100% Pure Turkish tobacco to give 100% enjoyment to smokers of 100% good taste. “Ordinary” cigarettes cannot be 100% Turkish — and you cannot afford to smoke cheap quality cigarettes. There can’t be a better cigarette than MURADS till the world comicbooks.com