Judge, 1920-04-03 · page 2 of 36
Judge — April 3, 1920 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not satire or political cartoon. It's a full-page ad for Leslie's Illustrated Weekly Newspaper, signed by Frank L.E. Gauss, Advertising Director. The ad features the U.S. Capitol building as its visual anchor and emphasizes Leslie's 65-year editorial history of "rugged, virile Americanism" through three wars. The copy claims Leslie's maintains fearless editorial independence focused on national interests—both international and industrial. The key sales pitch: Leslie's editorial policy has built a circulation of "the first 500,000," implying this represents the magazine's most desirable, select readership. The decorative borders reading "THE FIRST" and "LESLIE'S" reinforce brand identity rather than deliver satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STOOD SCOTO OOD OR sixty-five years the moving force behind the editorial policy of Leslie’s has been a rugged, virile American- ism. The staunch old’ weekly has stood, embattled, with the nation throughout three wars. Upon each occasion it has timed its policy anew to changed condi- tions—tuned to ideals that time has proved to be worth while. Today with the whole world disjointed by the greatest struggle of all time, Leslie’s steers a fearless course for right—its whole editorial light focussed upon the nation in its international aspect and upon the nation in its industrial as- pect, but first of all upon the nation. Kditorial policy of this nature has carved from out the millions, by natural selection, a circulation known as the first 500,000. FRANK L E. GAUSS, Advertising Director LESLIE’S Illustrated Weekly Newspaper SS ——S———_—_——eeeeeeeeeee THE FIRST THE FIRST THE FIRST THE FIRST THE FIRST THE FIRST THE FIRST SOOTTOE TOTO TOOT OTD Pee oe met aaa a te see ee eee LESLIE'S LESLIE'S LESLIE'S LESLIE’S LESLIE'S LESLIE'S LESLIE'S LESLIE'S —“=“=K{["{=K[{[=_h"DhDhh|l__5—VovGcVqV"V\VYVY\—_—_—“—“——_—_—*—S—__—_—_————X_ comicbooks.com