Judge, 1920-03-27 · page 36 of 36
Judge — March 27, 1920 — page 36: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not satire or political commentary. The page features the iconic Camel brand mascot—a stylized camel head in a circular emblem—alongside product packaging imagery. The ad targets consumers by claiming superiority: Camels' Turkish-domestic tobacco blend supposedly surpasses smoking either tobacco "straight," never tires the palate, leaves no unpleasant aftertaste or odor, and invites direct comparison with competitors. The headline's folksy "as sure as you are a foot high" uses colloquial language for broad appeal. The peculiar phrase "a foot high" remains unclear in meaning—possibly a height reference used colloquially in the era, or advertising wordplay now obscure. This reflects early-20th-century cigarette marketing before health warnings existed. R.J. Reynolds (Winston-Salem, North Carolina) was a major tobacco manufacturer. The advertisement is straightforward product promotion, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
As sure as you are a foot high you will like this Camel Turkish and Domestic blend! eres Ses a OU will prefer Camels smooth, delightful blend of choice Turkish and choice Domes- tic tobaccos to either kind smoked straight! It gives you an entirely new idea of cigarette enjoyment. Se Camels never tire your taste no matter how _,liberally you smoke. Because they have a de- i ‘.Asirable, refreshing, mellow body. Gl ¢ wd. S 3 "i Camels leave no unpleasant cigaretty after- te nor unpleasant cigaretty odor. In fact. * Gamels are so different from any other cigarette you will be won completely. et alters ee Cie Be Te Soe ~e ty We say frankly—compare Camels with any cifarette in the world at any price! R. J. Reynolds Tobacco Co., Winston-Salem, N. C. comicbooks.com