Judge — March 13, 1920 — page 36: what you’re looking at

What you’re looking at

This is a **clothing advertisement**, not political satire or a cartoon. It features a formal portrait of a man in business attire—white shirt with prominent collar and striped tie—showcasing the "Arrow" brand collar by Cluett, Peabody & Co., a Troy, New York manufacturer. The ad's text emphasizes that whether starched stiffly or kept soft, an Arrow collar reliably indicates a "satisfactory" garment. This appeals to early 20th-century male consumers concerned with professional appearance and collar quality—an important detail when collars were detachable, replaceable accessories rather than integrated shirt parts. The advertisement uses the formal portrait style typical of men's fashion marketing from this era.