Judge, 1920-03-13 · page 2 of 36
Judge — March 13, 1920 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily an **advertisement for Leslie's Illustrated Weekly Newspaper**, not a political cartoon. The ad promotes the publication's circulation and target readership. The text describes Leslie's as reaching "the first 500,000"—affluent, politically engaged readers. It claims 20% are rated highly by business directories, 58% belong to the employing class, and 100% are "sound, substantial, thinking American citizens." The small boxed note mentions **Bruce Baumgartner** (or similar—handwriting is unclear), an actor permitted to appear in Leslie's only, referencing his roles in French films and Bill-related productions. The advertisement's tone is promotional rather than satirical—it's selling the magazine's respectability and the quality of its readership to potential advertisers, emphasizing that readers are financially solvent, politically aware consumers worth reaching.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= | SAruce od POW QA, | e Bruce Bairnsfather is permitting Old Bill s course you remember Bill in “Fragments from nd “The Better ‘Ole. In “Les .”" he’s a civilian again, but the same old Bill, none the less. This Crowd? The man who reads “‘Leslie’s’’ is one of those whom the advertiser recognizes as awake politi- cally, active financially, and alive commercially — t because he says that too much of our editorial M matter every week is geared to reach this man to | interest any other type permanently. i He is one of that group which has been justly termed the first 500,000 because ‘‘Leslie’s” half million circulation is the top of the bottle. Other circulations are larger, but “‘Leslie’s’ has a quality that is bigger than mere size. 20‘, of it is rated either in Dun’s or Bradstreet’s one out of every five (and, of course, that doesn’t signify anything about the other four). 58%; be- long to the employing class—and 100% are sound, substantial, thinking American citizens. If you think that you would fit in with this crowd, then you would like ‘‘Leslie’s.’””, Why not take a look at the current issue? |L lie’s Mlustrated Weekly Newspaper } Half a Million Guaranteed The First 500,000 10 Cents At All Newsstands SSS ———— —— — —— — —— — — — — — — ny THE FIRST THE FIRST THE FIRST THE FIRST THE FIRST THE FIRST THE FIRST GUTTA S ITS TESTED) LESLIE'S LESLIE'S LESLIE'S LESLIE’S LESLIE'S LESLIE'S LESLIE'S LESLIE’S nn ORO OOD eR eee comicbooks.com