Judge — February 28, 1920 — page 36: what you’re looking at

What you’re looking at

This is a Life Savers candy advertisement, not a political cartoon. The page promotes Life Savers mints, emphasizing their authentic quality through wordplay: genuine Life Savers have "life" and "savor," while counterfeit versions lack these qualities. The anthropomorphic Life Saver character (right) made from stacked mints illustrates the product's distinctive hole. The left illustration shows a laboratory or quality-control setting, suggesting scientific manufacturing standards. The ad targets consumers concerned about product authenticity during an era when counterfeit goods were apparently a marketplace concern. The tagline "The Candy Mint with the Hole" became Life Savers' defining marketing feature.