Judge, 1920-02-14 · page 2 of 44
Judge — February 14, 1920 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not political satire or a cartoon. It promotes "Everyman's Guide to Motor Efficiency," a technical manual about automobiles published by Leslie-Judge Company in New York. The ad targets multiple audiences—car owners, dealers, salesmen, and mechanics—emphasizing practical automotive knowledge. It highlights features like 269 illustrations, charts for tire and lubrication records, and explanations of mechanical concepts (differentials, batteries, wheel alignment). The copy promises to answer practical questions: how to fix squeaking wheels, make a wheel puller, or repair a slipping clutch. The final tagline claims this knowledge "saves lives, cars, tires and that sells cars"—positioning automotive competence as both a safety and commercial benefit. No political message or satire is evident on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Everyman’s Guide to Motor Efficiency This book covers every phase of the care, repair and operation of the automobile; so simple and yet so complete. Written so it can be thoroughly understood. For Automobile ie — Features Owners | Self-finding Index rei aih s a Charts Makers Te Ben Salasmen Tire Records Repairmen Drivers or Purchasers Lubricating Records 269 Illustrations Flexible Binding SPECIMEN TEXT PAGES (1/12 actus 320 pages; more than 200 illustrations; self-find ry paragraph and sub- ject plainly marked; bigh-grade paper; detailed "at end of each chapter. Exactly how the differential works? Why the battery needs distilled water? Why front wheels ‘‘toe in’’? Tells Yo And other simple and perplexing questions. How to stop a wheel from squeaking? How to make a wheel puller? How a visiting card may be used to cure a slipping clutch? Contains knowledge that saves lives, cars, tires and that sells cars WRITTEN AND COMPILED BY H. W. SLAUSON, M. E. Member Society of Automotive Engineers HOWARD GREENE and Papen euclare Manegertol Technical Press Bureau LESLIE-JUDGE COMPANY 225 Fifth Avenue, New York City, N. Y. I desire full information covering Everyman’s Guide to Motor Efficiency Sold only in connection with JUDGE, price $7.80. For further particulars Name send to us for attention. 3usiness Address 1 | | | cutout the accompanying coupon and | | City.... comicbooks.com