Judge, 1919-12-20 · page 36 of 36
Judge — December 20, 1919 — page 36: what you’re looking at
What you’re looking at
This is a **patent medicine advertisement**, not political satire. The page depicts a snowy winter scene with two people exposed to harsh weather—one person shivering in wet clothing near a stalled automobile, another sneezing or coughing. The ad promotes **Piso's**, a cough and cold remedy available at drugstores for 30 cents. The advertisement's logic is straightforward: winter exposure causes illness; Piso's provides prompt relief and prevents "real sickness." It emphasizes the product is safe ("contains no opiate"), suitable for all ages from babies to grandmothers, and recommends keeping it readily available in the medicine cabinet. This represents typical early-20th-century advertising in magazines like *Judge*—using relatable scenarios and health anxieties to market patent medicines, many of which had minimal actual medicinal value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOSE exposed to winter’s storms— perhaps out all day in damp clothing—feet wet and shoulders wringing—are bound to develop sore throats and troublesome coughs. The important thing is to catch these ills in time. Prompt treatment often keeps real sickness away. Piso’s—always at hand in the medicine cabinet—supplies that ready relief. Good for every member of the family from Baby to Grandmother; it soothes scratchy, tickling throats and allays irritation ahd inflammation. It relieves hoarseness and troublesome coughs. Get a bottle of Piso’s today—keep it ready in the medicine cabinet for the first symptom of sore throat or cough. 30C 5 AT YOUR DRUGGIST’S Contains no opiate. Good for young and old Piso’s Throat and Chest Salve is remarkably beneficial when used in connection with Piso’s. comicbooks.com