Judge, 1919-12-20 · page 2 of 36
Judge — December 20, 1919 — page 2: what you’re looking at
What you’re looking at
# Analysis This is a **cigarette advertisement**, not political satire. It promotes Prince Albert tobacco as an ideal Christmas gift, using humor to address social awkwardness rather than making political commentary. The ad jokes that giving cigarettes solves the problem of gift-giving anxiety—a man won't feel "low-on-luck" on Christmas morning if he receives Prince Albert. The copy emphasizes the product's appeal: it can be smoked in a pipe, has no throat-irritation due to a "patented process," and provides "thirty-six smoke-hours" of enjoyment. The imagery shows the product prominently displayed as a wrapped gift. The satire here is gentle social commentary about masculine gift-giving and comfort, not political commentary. This reflects early 20th-century advertising norms when cigarettes were marketed as desirable, respectable consumer goods with no health warnings.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
©** ING awkward angles out of the early Christmas morn- ing atmosphere! OW that low-on-luck feeling will peel off Ais mind when the happy-handout happens Christmas morning; and, his keen eye sights the stage all set with the pound crystal glass humidor of Prince Albert tobacco gowned in the glories of a radiant holi- day rainbow! ‘Turkey takes to the tall timbers compared with the all-star-feast you spread so temptingly before his smokeappetite! PRINCE ALBERT, for Christmas, lands on a man’s tank-of-thanks like a spill-of- snow when the sleigh-bells are rusty from lack of jingles!) P. A. as a man gift is the high-sign, the last word, the directest route to his comfort, his contentment, his smoke- happiness! It's the touch-that-lifts-the-lid; that takes the awkward angles out of the evergreen-and-holly atmosphere and makes the whole family on both sides think and talk in one tenguage! OU'LL enjoy seeing him fuss his old jimmy pipe, all-brimful with Prince Albert! Or, getting his “rolling his own!” Never was such a delightful makin’s cigarette as P. A. supplies. He can smoke the limit with Prince Albert for it can't bite his tongue or parch his throat! Our exclusive patented process fixes th He'll just want to get thirtv-six-smoke-hours out of the legal twenty-four, that’s all! ILL his smokecup to overflowing! Prince Albert is the glad-gift, the holiday-hunch that will hum him a smoke te-de, te-dum long, long after Christmas is but a merry memory! TORINCE ALBERT is: also sold in hand some pound and half found tin humidors, tidy red tins and int red bagi—awherever you buy tobacco RK. J. REYNOLDS TOBACCO CO Winston-Salem, N. C. Copyright 1919 by R. J. Reynolds Tobacco C#