Judge, 1919-12-13 · page 2 of 36
Judge — December 13, 1919 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a satirical cartoon** but a **genuine cigarette advertisement** for Camel brand cigarettes, published by R. J. Reynolds Tobacco Company of Winston-Salem, North Carolina. The ad makes health and quality claims typical of early 20th-century tobacco marketing—boasting that Camels use a Turkish and domestic tobacco blend providing "millness and smoothness," won't "tire your taste," and are "free from any unpleasant cigarette odor." The camel imagery and references to Turkish tobacco were marketing devices capitalizing on exotic appeal. By modern standards, the unsubstantiated health claims and absence of health warnings are striking—this predates tobacco regulation and the surgeon general's health warnings required from 1966 onward.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Camels win you on quality! Any way you consider Camels —quality, blend, mellowness, body and satisfaction—they seem made to absolutely meet your tasteas no other cigarette ever did, or could! You have only to smoke some Camels to prove they are a ciga- rette revelation—the most delight- ful cigarettes you ever puffed on! Understand this: Camels are an expert blend of choice Turkish and choice Domestic tobaccos which gives smokers mildness and smoothness never before be- lieved possible in cigarettes. Yet, Camels have ali the body the most exacting smoker can ask for! You will prefer this expert Camel blend to either kind of tobacco smoked straight! Camels flavor is really fascinat- ing! And, so refreshing that no matter how liberally you smoke, Camels will not tire your taste! — Camets are sold every- where in scientifically Camels are free from any un- Sfyird, packedes of 70 ages(200cigarettes)ina pleasant cigaretty odor, too! dlassine-paper-covered So great is our confidence that — Smmend this carton for Camels will exceed your cigarette 1 rhe on travel desires that we ask you to put them in comparison with any cigarette in the world at any price! R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C.