Judge, 1919-11-29 · page 36 of 36
Judge — November 29, 1919 — page 36: what you’re looking at
What you’re looking at
This is not a political cartoon but a **product advertisement** for Charms fruit candies, positioned as a full-page ad in Judge magazine. The page uses nostalgic marketing language—appealing to consumers' memories of fresh seasonal fruit while promoting Charms as a year-round substitute. The visual hierarchy showcases the product prominently: a decorative basket of fruit, display boxes, and individual candies. The text emphasizes the candy's purity ("purest and finest") and promises authentic fruit flavor despite being made from "pure sugar and pure, fresh fruit juices." Notable is the Christmas pitch at the end—suggesting consumers buy Charms "by the box" as holiday gifts or tree decorations. This reflects early-20th-century advertising conventions: aspirational imagery, health/purity claims, and seasonal gift-giving appeals. The ad targets middle-class families seeking affordable treats that evoke luxury (fresh fruit) at modest prices (5¢).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LOWK we Tee Wortos Purest ano Finest Fruit Canoes in Eceven Luscious Flavors THINK of how your favorite fruit delights the palate when in season! The memory of its goodness sill lingers—only the memory. Recall the actual taste with CHARMS. CHARMS are always in season. ‘The pure refreshing juice and lucious flavor of your favorite fruit permeates CHARMS. CHARMS—the square wholesome candy confection, made of pure sugar, and pure, fresh fruit juices—pure all the way through, You'll be held between the temptation to crunch them berween your teeth and the desire to let them slowly melt in your mouth Whichever way you prefer to eat them— The Flavor Charms Take a few packages home today—or better still, Buy Them 9 the Box and give the whole family a trest And don’t forget CHARMS for Santa Claus-—He wants to trim your Xmas tree with them this year. comichooks.com]