Judge, 1919-11-22 · page 2 of 36
Judge — November 22, 1919 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a cigarette advertisement**, not political satire. It promotes Prince Albert pipe and cigarette tobacco by R.J. Reynolds Tobacco Company. The ad uses a generic smiling man's portrait—not a specific historical or political figure—as the brand mascot "Prince Albert." The text humorously exaggerates the product's appeal, claiming it makes smoking so pleasurable that users will be constantly reaching for "just one more little smoke." References to "General Apropos" and "regular-man-sport" appear to be playful language designed to make smoking seem manly and accessible to ordinary citizens, rather than elite or pretentious. The "national joy smoke" tagline reflects early 20th-century tobacco marketing that presented smoking as wholesome entertainment. The page contains no discernible political commentary—it's straightforward product promotion typical of Judge magazine's advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LBE * the national joy smoke _ P. A. has such a joy’us way of making men glad about jimmy pipes! IMP CUT LONG BURNING PIPE AND CIGARETTE TOBACCO To shoot it quick:—Prince Albert turns over a new leaf in your smoke-career! Shovels smokesorrows right out the attic airshaft and throws wide open the smoke-section-shutters! Talk about letting in a flood of smokesunshine! Bet your pet luckystone that the best you ever heard tell about can’t hold a candle with what Prince Albert will hand you seven days out of every week! And, then, some-on-the-side! Smoking Prince Albert is just about twins with having the top time of your life on each fire-up! Jt gives you a new idea of how delightful a jimmy pipe or a home-rolled cigarette can be! Such flavor and fragrance Copyright 1919 70. Keynotes Tobacco Co. Awaiting your say-so, youll find toppy red bags, tidy red tins, hand- some pound and half pound tin ho- midors—and—that classy, practical pound crystal glass humider with sponge moistener top that keeps Prince Albert in such perfect condition! and coolness; such freedom from bite and parch! Prove out personally that Prince Albert’s exclusive patented process really does cut out bite and parch! Talk about ringing the bell every time you take just one more little smoke! You'll agree with your old fellow citizen, General Approval, that Prince Albert puts a man on the firing line with a pipe or cigarette, and keeps him there; that it sends all previous smoke setto records to the rear-ranks; that it just slams in one good time on top of another so fast, so happy-like, you realize that heretofore you've been hunting regular-man-sport with the wrong ammunition! R. J. REYNOLDS TOBACCO COMPANY, Winston-Salem, N. C.