Judge, 1919-11-22 · page 19 of 36
Judge — November 22, 1919 — page 19: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not political satire. The page promotes Fatima cigarettes by claiming they were the preferred brand among American soldiers and military personnel during World War I. The "satire" angle, if any exists, is subtle marketing positioning: Fatimas are presented as the choice of "shrewd knowing smokers" and military men—implying sophistication and masculine approval. The Capitol building illustration establishes patriotic credibility. The key claims are factual assertions rather than jokes: soldiers at training camps preferred Fatimas, 740 million were sent abroad, and Navy pilots chose them for long flights. The tagline "Just enough Turkish" positions Fatimas as a balanced middle ground—not too heavy like pure Turkish cigarettes, but authentic enough to appeal to discriminating tastes. This reflects early-20th-century advertising strategies that weaponized patriotism and military endorsement to sell consumer products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AAS dimgQsNNLOVOEECDOCOUCEUOCOOSUOOEUEEOLOOOOAOUOAUOOEOOOUUECOOCOOCOOACOOCOCEOCOOCOOEEOOAOOACUOEOOEEOODOAOOOOOCOUOOUAOUOCUOCEOUCOOCLUOCUOOOOOUOUOEUUUEOUOOOOOCOONCOAODOAOAAOAAOONOONOOa No oNoooNoOOooNOoOuNIOOL | an cir or pipe eithd. ar fees, as h@e wona +hoicfin smok- ang South— Maceo, day fe Nation's capitol sees a hronf of big professional and fromfvery State in the Unio ay, atthe Capitol Building and the els, inclu . these chang mas than any v's leBing he doth Willa’ nen ly more vfie# in our Navy come, of every part Amer where they come from, most! them best. Of all the 1 infficers’ Mess throughout vy. 80% are Fatimas. atti HMVUAAAADAUAAOUGUUCUAAGUUCAEAUOAUOOCAEENOEOOGONOOOOOUEOOOOOAOUOGOOUCOUOUOOOOOOOUOOUG EOUCUOUOEOUEOUELOOUOOOGOOOOOEGODOCOUOAOGOUOOCUCAOOOEAOUOOOOCACAOONOOOUAOATUGCAOaOCAcoN OOOO oAo oOo ObOoOONNN WwW q BINDING In the Army A fact: the bigarny wr the war were thou camps during ds of soldiers from each State and Territory. At every one of these camps, Fatima was a leader. Tn fact, at many of them Fatima was stead- ily the one targest seller. And over 740 mil- lion Fatimas were sent to our troops abroad. With Our NC Ocean Flyers haps from 15 But of the 15 men, twelve chose Fatimas to keep them company on that long, lonely, daring flight. who flew on $ hailed per- “Just enough Turkish”’ This, in three words is the reason. This is why, all over America, Fati- mas are the choice of shrewd knowing smokers. atimas are not a straight Turkish arette. Most men find straight Turk- ish too heavy. The famous Fatima Turkish blend contains just enough Turkish — just enough to ¢aste right and just enough to leave aman feeling right, even when he smokes more than usual. This also is why Fatimas today are out-selling all of the fancy, expensive, straight Turkish cigarettes—even at aces such as m Beach and French Lick, and at America’s smartest hotele and clubs. comicbooks.cou) 1 |