Judge, 1919-11-15 · page 35 of 36
Judge — November 15, 1919 — page 35: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satire. It's a service feature from *Leslie's Weekly* offering free gift advice for motorists during the Christmas season. The page addresses a genuinely new social problem of the early 20th century: automobiles were becoming common enough that many people needed to buy gifts for car owners, but didn't know what to choose. Harold W. Slauson, the magazine's motor editor, positioned himself as an expert who could help readers navigate this unfamiliar terrain. The humor is gentle and practical rather than satirical—the implicit joke is simply that automobiles were so novel and specialized that gift-giving required expert consultation. The coupon allows readers to submit questions about specific car models and budgets. This reflects the era's fascination with automobiles as status symbols and the rapid motorization of American society in the 1910s-1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Choose Your Gifts Wisely for Your Motoring Friends G RATIS advice of special inter- J est to non-motorists, as well as those who own automobiles, will be furnished by Harold W. Slauson, Leslie’s Motor Editor. He will offer suggestions as to the choice of automobile accessories as Christmas gifts; practical pres- ents in keeping with the spirit of the times. Mr. Slauson is an automobile expert who is in an unusual position to help settle motor questions. For years he has been studying the problems of thousands of motor- ists and his own experience and his complete records of other motorists enable him to advise you promptly and accurately on any matter relating to automo- biles, motorcycles, motor boats, motor trucks. De eae eee EONS Coupom ee ak. H. W. SLAUSON, M. E., MOTOR DEPARTMENT, LESLIE'S WEEKLY 225 Fifth Avenue, New York City Dear Sir: I would like to give a suitable gift to the owner of a car, year Please advise me now what you think is suitable and, if necessary, let me know the kind and size adapted to this particular car, and give me the names of manufacturers who are able to furnish these as Christmas gifts. I do not want my expenditure to exceed $