Judge, 1919-11-08 · page 36 of 36
Judge — November 8, 1919 — page 36: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement** for Murads, not political satire. The ornate border and Oriental imagery reflect early 20th-century marketing aesthetics. The ad's humor relies on claiming superiority through exclusivity: Murads are "as different from ordinary cigarettes as morning is from midnight." It discourages budget-conscious smokers from buying cheaper brands, arguing the "trifling additional cost" represents a better investment than economizing. The decorative border features Turkish/Oriental figures and motifs, emphasizing the product's "100% PURE TURKISH" origin—a major selling point when Turkish tobacco was considered premium. The manufacturer name appears to be "S. Anargyros." The "Judge for yourself—!" tagline invites consumer decision-making, standard advertising rhetoric of the era. There is no political cartoon or social satire visible on this page—it's straightforward brand promotion capitalizing on Turkish tobacco's prestige and exotic associations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘ - J a) (THE TURKISH CIGARETTE," ed ~ « > Fat ee URADS are as different from ordinary cigarettes as morning is from midnight. If you want to economize you'd better do it in some other way than by smoking cheap cigarettes. The trifling additional cost of Murads will bring bigger returns in Quality than ani) investment You ever made. Because Murads are 100% PURE TURKISH —THE WORLD'S MOST FAMOUS TOBACCO FOR CIGARETTES. Judge for yourself—! | Magrayros comichooks.coup