Judge, 1919-11-08 · page 29 of 36
Judge — November 8, 1919 — page 29: what you’re looking at
What you’re looking at
This is a **straight advertisement**, not political satire. It's a full-page ad for Genco Razors from November 8, 1919, appearing in Judge magazine. The ad features an illustration of a barber stropping (sharpening) a razor on a customer in a barbershop. The marketing appeal targets both professional barbers and home shavers, emphasizing that Genco razors are "built to strop" and designed with a scientifically correct angle for stropping. The ad's main claims: Genco razors save time and money, produce a superior shaving edge, and come with a guarantee ("must make good or we will"). It includes a diagram showing the razor and strop, and directs readers to ask their dealer or contact Geneva Cutlery Corporation in Geneva, New York. There is no political commentary or satirical intent—Judge's pages mixed advertising with editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
November 8, 1919 scientifically de dlade made with dollow ground, slight bulgeto give at just the correct angle to assures perfect shaving edee A PARBER determined to give you the very best sort of shave stops, when you're half-shaved, to strop his razor. Barbers, without exception, use the Genco type of razor, because they thoroughly un- derstand one fact—to have a true shaving edge any blade must be stropped. Anybody can strop a GENCO Razor It’s built to strop. The broad back, the concave surface, the slight Ask your dealer to show you our razors. bevel immediately behind the edge, compel a Genco blade to meet the strop at the scientifically correct angle. (See diagram below.) A few easy strokes, and you have a true shaving edge again—again—again. You save time and money. You begin the day with the sort of quick, cool shave that makes you feel good. Barbers use Genco Razors. The specially wrought steel in every one takes quickly a perfect shaving edge. And with each ‘or sold to barber or self-shaver goes our antee—“Genco Razors must make good or we will.”” If he hasn't them, we will supply you. Geneva Cutlery Corporation, 48 Gates Avenue, Geneva, N.Y. Largest Exclusive Mens facterers cf High-Grede Ras the World