Judge, 1919-11-01 · page 38 of 38
Judge — November 1, 1919 — page 38: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. It's a Chesterfield Cigarettes ad featuring a well-dressed man in profile, smoking contemplatively. The ad's pitch emphasizes that Chesterfield's blend is a proprietary formula that "can-not be copied or even closely imitated"—a marketing claim about competitive advantage. The headline "Right to—they Satisfy" plays on the word "right" (suggesting superiority or legitimacy). The imagery and refined styling appeal to aspirational masculinity and sophistication typical of 1920s-30s tobacco advertising. There is no political commentary or satire present—this is straightforward commercial promotion using period conventions of elegance and exclusivity to sell cigarettes. The irony for modern readers is that this full-page ad presents cigarettes as a desirable luxury product, with no health warnings whatsoever, in an era before such warnings were legally required.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SEES ia Soro” ak. VERY other cigarette you've ever si somewhere short of sivog p a ate elds can and do e greater enjoyment of a cigarette teat aiisfes. Chesterfields do more than please your taste. They give to your smoking a new zest and interes for they “touch the —they let you know you're smo! Chesterfield blend RE fine Tateh and Domestic tobaccos really satisfies. And the blend is the manufacturer's private formula. Unlike a patent, it can- not be copied or even closely imitated. It’s Chesterfields—and Chesterfields only pb et to new thing in cigarette Spay coed ae, =F Pericls ChGARR Ex