Judge, 1919-10-18 · page 35 of 36
Judge — October 18, 1919 — page 35: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement**, not political satire. It's a Camel cigarettes ad from R.J. Reynolds Tobacco Company featuring product imagery (cigarettes and a carton) alongside marketing copy. The ad makes claims typical of early-to-mid 20th century tobacco advertising: that Camels provide superior "flavor and mellow body," never tire the taste, leave no unpleasant aftertaste or odor, and represent an "expert blend" of Turkish and domestic tobacco. It emphasizes quality over promotional gimmicks like "premiums, coupons or gifts." The price listed (18 cents per package) and the mention of sealed packaging and carton sizes reflect the era's distribution methods. **For modern readers:** This represents a time when cigarette companies could make direct health and quality claims without restriction, and when such ads regularly appeared in mainstream magazines. The specific claims about taste and lack of odor would be legally impossible today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
F flavor and mellow body convey anything to you in day-after-day cigarette smoking, by all means know quickly what Camels provide in the way of the keenest enjoyment! Camels are unlike any other cigarette—entirely a creation that has proved a revelation to smokers. They are so refreshing in flavor, and so mild; yet, Camels have “body” that exceeds your most exact- ing demands. Camels charm is due to their quality and to their unusual and expert blend of choice Turkish and choice Domestic tobaccos. Once you know Camels you'll prefer this expert blend to either kind of tobacco smoked straight! No matter how liberally you smoke Camels they never tire your taste. And, they never leave any unpleasant cigaretty aftertaste or any unpleasant cigaretty odor! Your true appreciation of cigarette enjoyment begins the day you start smoking Camels. You ll prefer Camels quality to premiums, coupons or gifts. R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C, Camels are sold every- where in scientifically sealed packates of 20 cigarettes, a ages (200 cigarettes) é papercovered carton. We strongly recommend this carton forthe home or office eupply or when you travel, 18 cents a deh otis