Judge, 1919-10-04 · page 36 of 36
Judge — October 4, 1919 — page 36: what you’re looking at
What you’re looking at
This is primarily a **Life Savers candy advertisement**, not political satire. The page uses a playful pun—"hole-ly satisfied"—to promote the candy's distinguishing feature: its central hole. The two men shown appear to be a **salesman and customer** examining a Life Savers display. The advertisement compares Life Savers' hole to features of doughnuts and Chinese coins, using humor to explain why the hole is a mark of authenticity. The real message: counterfeit imitations exist, and dealers sometimes try selling cheaper knockoffs. The hole is positioned as a **patented guarantee of genuine product**—assurance against fraud. This reflects early 20th-century consumer concerns about product authenticity and counterfeiting. The four flavors listed (Pep-O-Mint, Wint-O-Green, Clove, Licorice) suggest this is vintage advertising, likely 1910s-1920s, when Life Savers were establishing market dominance against competitors.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To be hole-ly satisfied, insist on the HOLE IKE doughnuts and Chinese money, all genuine Life Savers have a hole in the center. Not a dimple or an almost-hole, but a hole that goes clear through. That hole is a patented feature. It is your assurance that you are getting real, honest-to-goodness LIFE SAVERs THE CANDY MINT WITH THE HOLE Genuine Life Savers have only purest flavorings. They sell itations on which their profit is larger—and then charge so fast they do not lose their delightful flavor and freshness. you as much as you pay for Genuine Life Savers. Far more Life Savers are sold than all imitations combined. To be sure of uniform goodness, purity and Life Savers are made with such care that they cost the freshness, insist on The Candy Mint dealer more than any other mint. with the Hole. Nickel a pack Consequently, some dealers try to sell ,you the im- everywhere. MINT PRODUCTS COMPANY New York Montreal Four Holesome Flavors: PRP-O-MINT — WINT-O GREEN CL-O-VE C / LICORICE / - a hk ea icomichbooksseont