Judge, 1919-10-04 · page 2 of 36
Judge — October 4, 1919 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily a **Lucky Strike cigarette advertisement**, not political satire. The page promotes Lucky Strike's "toasted" tobacco process as a distinctive selling point. The visual metaphor shows a hand toasting tobacco over flame in a circular diagram, emphasizing the heating process claimed to improve flavor. The accompanying text argues that toasting the Burley tobacco creates a unique taste unavailable in competing cigarettes. The ad includes a money-back guarantee from the American Tobacco Company and suggests the product appeals to both cigarette and pipe smokers. This represents early 20th-century advertising strategy: claiming scientific/manufacturing superiority to justify brand preference. The "toasting" claim became Lucky Strike's signature marketing message during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IOASTING makes the Lucky Strike cigarette delicious. You like to spend your money in exchange for real facts. We give them to you about Lucky Strike. Lucky Strike—it’s toast- ed. It’s toasted to improve the flavor of the Burley ie tobacco. The result is per- fect. You cannot obtain this delicious toasted flavor } in any other cigarette. Are you a pipe smoker? Try Lucky e Strike tobacco—it’s toasted. ©/7 Guaranteed by a In COnPomaree _ h ns that if you don’t like LUCKY STRIKE Tigersttcs you can get your money back from the dealer. icomicbooks.com