Judge, 1919-09-20 · page 2 of 36
Judge — September 20, 1919 — page 2: what you’re looking at
What you’re looking at
# Prince Albert Tobacco Advertisement This is a **tobacco advertisement**, not political satire. It promotes Prince Albert brand pipe tobacco to male smokers. The ad features a man with round glasses smoking a pipe, holding a tin of Prince Albert tobacco. The copy uses casual, colloquial language ("frolic," "jimmy brimful") to appeal to working-class smokers and emphasizes the product's supposed advantages: it won't "bite or parch" the mouth, has superior flavor and fragrance, and comes in convenient packaging (tins and humidors). The humor derives from exaggerated claims and the jovial tone rather than political commentary. This reflects early 20th-century advertising practices before tobacco health warnings existed. The ad ran in *Judge* magazine, which mixed satirical content with commercial advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RINCE ALBERT certainly will put some frolic into that pet pipe of yours! To pack that joy’us old jimmy brimful or roll a makin's cigarette and hit’er up a notch or two is just going right over the top with your eyes wide open! What P. A. will do for your taste and tongue you sure ought to know! Like the gentleman from Sparrow’s Point you'll call P. A. a good egg! You'll smoke a pipe full and talk a bucket full—Prince Albert is such a great, big bunch of smokesunshine ! You'll quick catch the P. A. cue that it can’t bite or parch; that Prince Albert’s exclusive patented process frees it from bite and parch! And makes the sky the smoke limit! Give Prince Albert high pres- sure for flavor and fragrance! Put P. A. through your little old taste-test-mill—and—just let that q-u-a-l-i-t-y percolate into your smokesystem! You'll say it is! R. J. REYNOLDS TOBACCO COMPANY, Winston-Salem, N. CG Copyright 1919 by R. J. Reynolds Tobacco Company RINGE ALBERT ’ the national joy smoke Prince Albert is to be had everywhere tobacco is sold in toppy red bags and tidy red tins; handsome full pound * and full half pound tin humidors— and—in that classy, practical full pound crystal-glass humidor with sponge-moistener top that keeps the tobacco in such perfect condition!