Judge, 1919-08-16 · page 29 of 36
Judge — August 16, 1919 — page 29: what you’re looking at
What you’re looking at
This is primarily a **product advertisement** for Genco Razors, not political satire. The "cartoon" element is minimal—a single illustration showing a barber shaving himself. **The premise:** The ad plays on the idea that if a professional barber trusts a Genco razor enough to use it on himself (not just customers), it must be superior. This was a common advertising strategy: endorsement through professional use. **Key selling point:** The ad emphasizes that Genco razors are "built to strop"—their design (broad back, concave surface, supporting bulge) allows users to properly maintain the blade's edge themselves. This addresses a practical consumer concern: keeping razors sharp. **Secondary product:** A "Safege" model is mentioned for men preferring a guarded blade. **The guarantee:** "Genco Razors must make good or we will"—a confidence appeal typical of early 20th-century advertising. This is straightforward product marketing from 1919, not social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Catch a Barber Shaving Himself ( ID you ever catch a barber shaving himself? He was using the Genco type of razor on himself, just as he docs on everybody else, wasn’t he? Professionals realize that a blade has to be stropped to have a true! shaving edge. Anybody Can Strop a GENCO Razor It’s built to strop. The broad back, concave surface and slight supporting bulge just behind the edge make it meet the strop at precisely the correct angle. Ask your barber i se three features don’t make a blade right for stropping. A few easy strokes and there it is with a true. business-like edge For men who insist upon having a guarded blade, we have the Safege. This is a slightly shorter professional blade, equipped with rd Go to your dealer and look at Gexco Razors. If he hasn't them, we will supply you. But whether he or we supply you, you're guaranteed shaving satisfaction— “Gexco Razors must make good or we will.” GENEVA CUTLERY CORPORATION 48 Gates Avenue, Geneva, New York Lar fanufacturers of Hi in the World comicbooks.com