Judge, 1919-08-09 · page 35 of 36
Judge — August 9, 1919 — page 35: what you’re looking at
What you’re looking at
This page is **entirely a cigarette advertisement**, not satire or political commentary. It's a 1919 Camel cigarettes ad from Judge magazine. The image shows a hand holding a Camel cigarette pack. The text emphasizes Camel's "new and unusual" flavor from a blend of Turkish and domestic tobaccos, claiming superiority over competitors and notably that smokers won't experience "unpleasant cigaretty aftertaste." The ad explicitly addresses a contemporary marketing practice: "Don't look for premiums or coupons, as the cost of the tobaccos blended in JAMEL Cigarettes prohibits the use of them." Competing brands apparently offered premiums/coupons; Camel positioned itself as premium-quality, justifying higher cost through superior tobacco rather than giveaways. The price: 18 cents per package. This reflects early 20th-century cigarette marketing before health concerns dominated discourse.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
August 9, 1919 Dorit look for premivers or oft ‘tei coupons, as the cost of \ he tobaccos blended in JAMEL Cigar the use of Cigarettes B5<0 ad: made to meet your taste! AMELS are offered you as a cigarette entirely out of the ordi- nary—a flavor and smoothness never before attained. To best realize their quality compare Camels with any cigarette in the world at any price! Camels flavor is so refreshing, so odor. And, you'll be delighted to dis- enticing, it will win you at once—it is cover that you can smoke Camels lib- so new and unusual. That’s what _ erally without tiring your taste! Camels expert blend of choice Turkish and choice Domestic tobaccos gives you! You'll prefer this blend to either kind of tobacco smoked straight! Take Camels at any angle—they surely supply cigarette contentment beyond anything you ever experi- enced. They’rea cigarette revela- As you smoke Camels you’ll note tion! You do not miss coupons, absence of any unpleasant cigaretty premiums or gifts. You’ll prefer aftertaste or any unpleasant cigaretty Camels quality! Camels are sold everywhere in scientifically sealed pack- ages of 20 cigarettes or ten packages (200 cigarettes) ina Glassine-paper-covered carton. We strongly recommend this carton for the home or office supply or when you travel. R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C. comicbooks.com