Judge, 1919-08-02 · page 2 of 36
Judge — August 2, 1919 — page 2: what you’re looking at
What you’re looking at
# Lucky Strike Advertisement Analysis This is **not satire or political commentary**—it's a straightforward cigarette advertisement from *Judge* magazine, likely from the 1920s-30s based on the styling. The ad promotes Lucky Strike cigarettes, emphasizing that they are "toasted," claiming this unique process provides distinctive flavor unavailable in competitor brands. The imagery shows a hand holding a cigarette suspended by a rope over a flame, visually reinforcing the "toasted" claim. The text emphasizes "straight man-to-man talk" about product benefits, a marketing approach typical of the era. The American Tobacco Company's guarantee appears at bottom. This represents early cigarette advertising that made specific health and quality claims—practices later heavily regulated as tobacco's dangers became scientifically established.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It’s this way. In Lucky Strike—the real Burley cigarette—you enjoy the toasted flavor. It’s toasted. This special and unusual flavor is not to be had in any other cigarette. So you see, with Lucky Strike (as with all our brands) we give you a good, sensible reason for buying it. We tell you what's especially good about Lucky Strike—what’s different. It’s toasted. You'll notice in all our advertising that you are given straight man-to-man talk—reasons why. This is un- usual—and is for your benefit as well as ours. ro Guaranteed by Cbece comicbooks.com