Judge, 1919-07-26 · page 36 of 36
Judge — July 26, 1919 — page 36: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes WDC Triangle smoking pipes and accessories made by Wm. Demuth & Co., a major pipe manufacturer. The ad highlights **Bakelite**, an early synthetic plastic material, as a superior alternative to natural amber for pipe stems and cigarette holders. It emphasizes Bakelite's advantages: durability, tastelessness, odorlessness, and non-flammability—a selling point reflecting period concerns about fire hazards. The decorative illustrations show well-dressed men and period fashion, typical of advertisements targeting affluent male smokers. The French briar bowls and prices ($1.00 pipes, 35-50¢ holders) suggest a quality product for middle-to-upper-class consumers. There is **no discernible political or satirical content**—this is straightforward commercial advertising from Judge magazine's revenue stream.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WDC TRIANGLE THE GENUINE BAKELITE MONG the proud possessions of the up-to-the-minute fellow you are sure to find smokers’ articles of the WD C ‘Triangle variety. This is because in the making of W DC Triangle Pipes, cigar and cigarette Bakelite is used. ‘Triangle holders, only Triangle The beauty of Bakelite alone, with its deep rich amber color and lustrous transparency, is enough to recom- mend it to the most fastidious. But when you add to that the fact that it is tougher and more durable than amber, that it is tasteless, odor- there less, and non-inflammable, Wm. DEMUTH & CO..NEW YORK PIPE is no denying that it is superior to any known substance for use in pipe stems, cigar and cigarette holders. Like all pipes bearing the W DC trademark, the bowls of W DC Triangle Pipes are genuine French briar, specially Demuth and guaranteed against cracking or seasoned burning through. The better shops carry W DC Triangle Pipes, in many distinctive shapes, at $1.00 and up. Also cigar holders at 50c¢ and up, and cigarette holders at 35c and up, in many selected styles. MANUFAC Rs comicbooks.com