Judge, 1919-07-19 · page 7 of 36
Judge — July 19, 1919 — page 7: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page **Main Cartoon ("Too Horriste to Tete"):** This satirizes the absurd marketing tactics of appliance salesmen in the early 1920s. A soldier or serviceman is surrounded by housewives and salesmen hawking labor-saving devices (vacuum cleaners, window-washing attachments, garden hose). The joke: a maid refuses to work in a home *without* a vacuum cleaner—the very machines meant to replace domestic help have created impossible consumer expectations. The satire targets both aggressive sales culture and the new consumer mentality where modern appliances became status symbols rather than genuine conveniences. **Secondary Content:** - A 1920 anecdote mocking a missionary's self-righteousness about "civilizing" heathens by forbidding tea - A small joke about puzzle companies opportunistically packaging the Wilson peace plan as a puzzle game to capitalize on current events The overall theme: American consumer culture and advertising's manipulative reach into everyday life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Too Horriste to Tete —all alone y'unnerstan’—when all of a sudden | walks plumb into a whole had several times considered the advisability of sup- plying a window washing attachment, but they had been restrained by numerous requests of young house- wives who insisted upon reserving this intimate bit of pleasantry for themselves. My wife’s disappointment was crush- ing and she immediately refused to buy cither machine. At that point the Spotless man_ inter- rupted. He said that he sold - garden hose as a side line and he would be glad to sell us one of those, but I chased them both out before they attempted to sell me a fire engine. As soon as they were gone my wife called up an employment agency and was delighted to learn that they could send her an excellent’ maid who was thoroughly accomplished in all sorts of work. The maid came Drawn by 3. K. Buvans “Shucks! Heres at peaches get into those “ Here's a new riddle. o! apples get into the dum; at eight o'clock Monday morning, but at five min- utes past she indignantly left, declaring that she wouldn’t work in a house where there wasn’t a vacu- um cleaner. In 1920 The missionary was addressing the Bible class. “Just the drinking of tea, I actually allowed the heathens to drink that horribly depraving beverage.” \nd the class shuddered. Sensing the Market Paulson—Why is the Scratchhead Puzzle Co. printing so many thousand copies of the peace pact? a Mitford—To sell them. The idea is to sell them for “ Find-the-Fourteen. Points Puzzles.” comicbooks.com