Judge, 1919-07-19 · page 2 of 36
Judge — July 19, 1919 — page 2: what you’re looking at
What you’re looking at
# Analysis This is not a political cartoon or satire—it's a **straightforward cigarette advertisement** for Camel brand cigarettes, published in Judge magazine. The ad uses the brand's iconic camel mascot and emphasizes the product's appeal through claims about its "full-bodied mellow mildness" and blend of "Turkish and Domestic tobaccos." It highlights the low price (18 cents per package) and encourages consumers to compare Camels favorably against competitors. The advertisement reflects early 20th-century marketing practices, when cigarettes were openly promoted without health warnings. The exotic imagery (camels, Middle Eastern aesthetics) was typical branding of the era, designed to convey sophistication and quality to consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1 look for premiums oF Leora asthe cost of the tobaccos blends CAMEL Cigarettes pro” hibits the use © them. Cameis are sold everywhere in scientifically sealed packages of 20 cigarettes, or ten packages 200 cigarettes) in a glassine paper-covered carton. We strongly recommend this carton for the hame or office supply or when you travel. R. J. Reynolds Tobacco Company Winston-Salem, N.C. 18c a package CIGARET OU never tasted such full- bodied mellow mildness in cigarettes as Camels deliver! Because there never were cigarettes like Camels! Every fragrant puff is a cigarette reve- lation! You'll quickly prove to your own satisfaction that Camels are in a class by themselves! Put this Camel delight right up to quality and then to the unusual blend of choice Turkish and Do- mestic tobaccos! The blend makes them so smooth and so appealing to the most fastidious smoker! -.. And, you'll prefer this blend to either kind of tobacco smoked straight! When you have smoked Camels and noted their freedom from any unpleasant cigaretty aftertaste or any unpleasant cigaretty odor. just lay that to this remarkable blend, too! Compare Camels point-for- point with any cigarette in the world at any price! You'll prefer Camel quality to coupons, premiums or gifts! comicbooks.com