Judge, 1919-06-28 · page 36 of 37
Judge — June 28, 1919 — page 36: what you’re looking at
What you’re looking at
This is a **product advertisement, not political satire**—a full-page ad for Karo syrup's "Crystal White" brand. The ad targets women homemakers by promising to democratize a traditionally prestigious domestic skill. Historically, women famous for superior preserves enjoyed social status and "luck" that others envied. The advertisement's pitch: modern women need no longer rely on talent or intuition—Karo syrup, used fifty-fifty with sugar, guarantees success for "even a beginner." The imagery shows a jar of Karo syrup alongside a bundle of dried peppers or similar produce, emphasizing home food preservation. The company offers a free 64-page cookbook to encourage product adoption. This reflects early 20th-century marketing that leveraged **progressive messaging**—framing commercial products as liberating tools that removed mystery from housework, making expertise accessible to all women regardless of natural ability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Write today for the wonderful Corn Products Cook Book with Complete Preserving Information. It is free. In the old days there was always some woman in every community famous for preserves, her jams, her jellies. Secretly envied perhaps by other women who didn’t have the same “luck.” Today there need not be any guess-work or luck about putting up fruit. Every woman, even a nner, is assured the very finest results simply by following the instructions in the Corn Products Cook Book and using Karo Syrup (Red Label) fifty-fifty with sugar. Karo enables you to make those mellow delicious canned fruits which retain all of their original flavor; those jellies of beautiful clear color, firm; tender and with that delicate fruity taste; those rich, full jams and marmalades which make the folks come back for more. And remember Karo prevents crystallization, Get your copy of the 6!-page Corn Pro- ducts Cook Book containing full pre- serving instructions at your grocers or write us direct. It is Free. CORN PRODUCTS REFINING CO. Dept. D. P.O. Box 161 New York