Judge, 1919-06-14 · page 2 of 36
Judge — June 14, 1919 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily a **humorous advertisement** for *Judge* magazine itself, disguised as satirical advice about canoe trips. The cartoon depicts two boats on water: one labeled "HERALD" (likely the New York Herald newspaper) and another labeled "IL PENSEROSO" (Italian for "The Thoughtful One"). A figure reads *Judge* magazine while canoeing, with the caption claiming that reading *Judge* prevents anxiety about navigating hazards. The satire is self-promotional: *Judge* humorously argues that subscribing to their magazine ensures mental calm during summer activities. The ad mocks how newspapers and magazines marketed themselves as essential to readers' wellbeing. The "All Right, Judge" call-out box offers a subscription deal, further emphasizing this is magazine marketing disguised as witty social commentary—typical of *Judge*'s self-referential humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
dust as long as you read Judge tome | T never think of peril No Canoe Trip is Safe or Satis- factory without a Copy of Judge Psychologists that a canoe is affected by the slightest change in the minds of its occupants. say How can you enjoy your canoe trips this summer with the w. k. sea-serpent menacing navigation in our very brooks and fish-ponds? The slightest lapse of poise (resulting from nervous- ness) may result in dire disas- ter. How to keep a calm mind, is the problem that faces every All Right, canoeist this summer. Judge : 225 Fifth Avenue New York City Yes, all mariners need Judge now as never before. Yacht-owners, tug. en- gineers, rear admirals, ferry-boat captains, ian $3.50 foreign $6.00.) Street City State Jeibis and every sailor in Uncle Sam’s navy, all need Judge. And so does everybody else. © What abo our own equanimity on the sea- of-l We mean this advertisement to be taken figuratively as well as literally. You can make this advertisement fit your own case with just a little intellectual straining You can start in a conservative way. A dollar will bring you Judge regularly for three months. If Judge can get you to invest that first dollar, you will take Judge the rest of your life and Judge will make hundreds of dollars out of you—for Judge readers never die. So you see how really important the offer is. The Happy Medium JUDGE 225 Fifth Avenue, New York City comicbooks.com