Judge, 1919-06-07 · page 2 of 36
Judge — June 7, 1919 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Lucky Strike cigarette advertisement**, not satire or political commentary. The ad uses a large circular portrait of a man smoking a cigarette to promote the brand's "toasted" tobacco process. The advertisement emphasizes that Lucky Strike cigarettes are "toasted" to develop flavor, comparing this to buttered toast. It claims the toasting process creates an "appetizing quality" and notes that pipe smokers can enjoy the same toasted flavor in Lucky Strike tobacco. The only visual elements are the product packaging and the promotional portrait. There is no discernible political satire or social commentary—this is straightforward commercial advertising from the American Tobacco Company, designed to convince consumers that the toasting method makes their product superior.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It's toasted UST like your buttered toast. Lucky Strike, the real Burley cigarette, has the most appetizing quality because it’s toasted. Toasting develops the Burley flavor. LUCKY STRIKE cigarette In two years the Lucky Strike cigarette has become famous because it’s toasted. For pipe smokers— the same toasted flavor in Lucky Strike tobacco. INCORPORATED