Judge, 1919-05-31 · page 2 of 36
Judge — May 31, 1919 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily a **magazine advertisement** for *Judge* magazine itself, disguised as editorial content. The cartoon shows two figures—one packing a suitcase, the other at a desk—in a domestic scene. The advertisement's headline and body copy make a sales pitch: subscribing to *Judge* at home is superior to reading it casually in public spaces (trains, libraries). The copywriter argues that owning the magazine privately eliminates social inconveniences—you won't miss issues, endure strangers' stares, or face interruptions while reading. The cartoon illustrates this pitch humorously: the departing figure wants to take *Judge* on their travels, suggesting the magazine's portable entertainment value. The advertisement appeals to readers' desire for convenience and uninterrupted enjoyment of the magazine's satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| Judge: Fifth Avenue Wea, BWe YOu One copy of Judge at home is worth two in some stranger’s lap Are you one of those few remaining persons who think that Judge grows only on railroad library cars and in public reading rooms? Have you sat for hours watching some perfect stranger revel in the latest number of Judge, eyeing his every move,waiting to pounce upon it the moment he finishes? Have you scen them read it through completely and then start in to read it through again? Have you, all these years, sub- jected yourself to the inconve- niences of travel merely because you thought Judge appears only on trains? Or wasted gallons of gasoline flit- ting about in your limousine from one public library to 225 Fifth Avenue, New York City , Lin packing. in (oiggto LOIN “TWP Gliords or ‘Ne <) Yor” stnerien- Pg we a v Don LI - He CPoTAL. another, hoping to find a copy of Judge not previously engaged? Have you never dreamed that it is possible to subscribe to Judge and have it come regularly to your, yes, to your own home? Think of having Judge at home. No cinders. No wall-signs to silence your laughter. Nobody to shoot impatient glances at you. No hurry. No waiting. Just Judge there, to read in one gulp or to Fletcherize over a whole week if you wish. fire- Judge will add glamor to any the side. So many people have had impression that only railroad presidents and certified public librarians could subscribe to Judge that we have felt it our duty to publish this advertise- ment. The Happy Medium JUDGE comicbooks.com