Judge, 1919-05-24 · page 32 of 32
Judge — May 24, 1919 — page 32: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not political satire. It promotes Life Savers candy (the ring-shaped mints) using a marriage/engagement metaphor. The image shows four formally-dressed figures in what appears to be a wedding scene—a man presenting a Life Saver candy ring to a woman, flanked by two witnesses or officials. The joke plays on "Life Saver" as both a candy product and a figurative savior in romance: the candy becomes a substitute engagement ring. The ad's copy extends the wedding metaphor, claiming Life Saver flavors are "as sweet as a June bride" and that consuming them means being "wedded for life." It warns against buying competitor products, framing this as "breach-of-promise"—legal language for breaking an engagement. The humor relies on treating candy consumption as a serious romantic commitment. For modern readers, the most notable element is the bizarre marketing strategy of equating a cheap mint candy with matrimonial devotion, which would be considered absurd advertising today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
we? 2S Se “No ring? Here’ Life Saver” oO ring: eres your Lire Saver ] The man who can hand out Life Savers is best man to go to for holesome candy. Eat one of these little | pure-sugar rings and you will be wedded for life to the dainty, delicate quartet of | LIFE SAVERs THE CANDY MINT WITH THE HOLE Each of the Life Saver flavors is as sweet as a June bride. Dep. CL-O-VE is w eshing LIC-O-RICE v PEP-O-MINT is full of WINT-O-GREEN is joneymoon, When you buy substitutes, you take a chance for better or worse. You pay the Life Saver price and look in vain for Lif; Saver quality—this is breach-of-promise. Once you know these pure sugar-and-spice tidbits, nothing can alienate your affections. MINT PRODUCTS COMPANY New York Montreal — : = = comicbooks.com