Judge — May 17, 1919 — page 25: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

May 17, 1949 T ru th te ] ] ers | - \ “LOOKING FORICOMFORTABLE SHOES? W.L.OOUGLAS SHOES REQUIRE NO “BREAKING IN” By Watt Mason ’M tired of folks who tell the truth, who look with horror ona lie; the bored me ever since my. yoi they'll doubtless bore me till I die. I've found the truth as dry dust, whenever it has crossed my it al- to wrath. The man who lacks in- ive skill, who could not tell a decent >, hands out the truth that’s cold and chill, and foolish pride glows in his eye. And we have been so wrongly reared we elt DovOUne him for the truth he tells, and hang eeeoiwe anos, me tassels on his beard, and tell him or ace h wearing bells. If some blithe liar comes along, and tells a tale that’s full of v our educa- n’s been so wrong, we try to tar and feather him. The liars wrote the books worth while, e they fashioned every quip and jest; there | “THE SHOE THAT HOLDS ITS is a lie behind each smile, and falsehood flavors all that’s best. Truthtellers are a | $4,020 $4:50 $500 $600 $700 & $800 cary lot, they think it sinful to b y; | IF you have been paying $10.00 to $12.00 for fine shoes, a their stc never hit the spot, or drive trial will convince you that for style, comfort and service an aching grief away. W. L. Douglas $7.00 and $8.00 shoes are equally as good and When I am lyi k abed, the truth- | will give excellent satisfaction. The actual value is determined ful man comes to my side | and the retail price fixed at the factory before W. L. Douglas y soon be dead, and bu here name and the retail priceis stamped on the bottom. Thestamped , He tells me d price is W. L. Douglas personal guarantee that the shoes are an a ror d rugged pike, | always worth the price paid for them. The retail prices are $393.50%4 d A ed bal , cing rast thee the same everywhere. Theycost no more in San Francisco than they do in New York. Pelipicy mpels) OF We kes. Sueneuce | Stamping the price on every pair of shoes as a protection against high prices and s a front of gloom, he thinks it wicked cnreasouable profits is caly one example of the ooostant endeavor of W. . Douglas me glad; and. $0 I shoo. him fr Fay to protect his customers. The quality of W. L. Douglas product is giitaneed by 4 oar a 2 ay liver pad. | more than 40 years experience in making fine shoes. e smart styles are the dle ge les: he fi h an leaders in the fashion centers of America. They are made in a well-equipped and cs: i TOrty (styles) He Bas DO | factory at Brockton, Mass., by the highest paid, skilled shoemakers under the ps, he has no grouch, he fills my ach- direction and supervision of experienced men, all working with an honest deter- soul we mcs. J He i by eee he mination to make the best shoes for the price that money can buy. DY ear, he lies by the chromatic scale; | makes me think I’m fitand hale. ‘You're the stamped price has been mutilated, BEWARE OF FRAUD. looking better every day,” the liar says, | por sate by 106 W.L-Dougias stores and orer 9000 W. L. Douglas dealers, go. Z. President W. L. Dougtas i= --__, a he with cheerful zeal; ‘*I know you soon will | or can be ordered direct from factory by Parcel Post charges pre- Shoe Co., 145 Spark 5t., : " a " Write for Illustrated Catalog how to order by mall. Brockton, Mass. quit the hay, and dance the light fantas- tic heel.” All optimists are liars born; they say, when we are bent with care, “All griefs bb ” will vanish in the morn—the coming day Who Wants A Handy Man brings no despair.” They know tomor- » will be dack with grie to hang around row will be dark with griefs and sorrows house? Here's an op of its own, with woes that age and cares portunity to, get on that cark—but why put up a dismal his picture. one of the | ? The liars ig’ 4 y Oy ~ groan? The liars brighten up today, and ‘ jects of Judge. is some- brace us for tomorrow’s ill; and if they By what diderent from the : fed Be ideas we drive some bats away, their mission surely R (( have teen offers fills the bill foe lon ee * ee r q line and has Oh, let me with the liars dwell, for Iam CANTRELL & COCHRANE fond of glee and mirth; truth’s only music THE STANDARD p P duced in full colors. an: is a knell, and that she rings around the e n fon heavy anh. Ginger Ale dont att alex can be The Rule OF TWO CONTINENTS price {cash or ange) and we will forward a copy to “You don’t pay large starting salaries Order by the dozen ae to employees, do y Judge Art Print Department “Tt isn't necessary. Practically all of them for use at home 225 Fifth Avenue New York City are college graduates.”