Judge, 1919-05-03 · page 35 of 36
Judge — May 3, 1919 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a full-page advertisement from *Judge* magazine (May 3, 1919) promoting a new dictionary. The ad emphasizes practical features appealing to 1919 readers: the dictionary is lightweight (printed on India paper, weighing 7¾ pounds instead of sixteen), compact (2¾ inches thick rather than 6 inches), and elegantly bound in full Morocco leather with gold edges. It claims contributions from major universities (Harvard, Princeton, Columbia, Pennsylvania, Cornell) and includes 2,500 pages with 16 colored plates. The headline quote—"A Wonderful Bargain! I'm Delighted!"—uses aspirational language typical of period advertising. The special price ($13.50, or $12.50 with coupon) targets *Judge* readers specifically. The phrase "POSITIVELY YOUR LAST CHANCE / NEVER AGAIN SUCH A BARGAIN" creates artificial urgency, a common advertising tactic then and now. This is period commercial copy, not political commentary or humor content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
lay 3, 1919 “A Wonderful Bargain!— Pm Delighted!” and that’s what you'll say, tod, ‘when you see THE AMERICAN UNIVERSITIES NEW UNABRIDGED DICTIONARY The Latest and Most Complete English Dictionary Contributing Staff From the Leading .\merican Universities—Harvard, Princeton, Columbia, Pennsylvania, Cornell—Assisted by Specialists From All Parts of the World Printed on INDIA PAPER : SLES, Bound in which enormously reduces weight and bulk as com- -~ : Oy FULL pared with the old style bridged Dictionaries printed on ordinary book paper. Instead of iy, i /, MOROCCO weighing sixteen pounds, the American Uni- KABRIOG ff versities Dictionary weighs only 7 3 1M =a) f, pounds. Instead of being 6 inches tt the American Universities Dictionary is , ; amr: only 2 3-4 inches thick. Instead of re- _ing in gold. Specially _re- inforced covers, with spring an unsightly book he i e Imerican Universities Dictionary f back and silk head and _ tail bands. can be handled with the ease of a book of ordinary size. There are nearly 2500 wy r y 7 Full Gold Edges pages in this big vol- The Last Word in Elegance ume. 16 Full-Page. _ and Durability Colored Plates form - : The Patent Thumb Index makes any part an interesting fea- of the complete vocabulary of nearly ture, besides numer- 400,000 words instantly accessible. Size of ous Illustrations in volume 11 3-8 x 9 inches. > and three the text quarters inches thick. Weight 7 3-4 pounds. with beautiful Grecian border de: and _ letter- DISTINCTIVE abbey peiareaed AND EDUCATIONAL FEATURES ing Dictionary of Greck and Latin proper THE PRINCIPAL COMMERCIAL AND FINANCIAL ERMSIN CURRENT USE IN EIGHT s of The 4 Biograp © se of IC AND EDUCATION AML TH RE: S, in addition ‘: : Mpsaegher dig POSITIVELY YOUR LAST CHANCE nEvER — SUCH A BARGAIN nprehensive, and convenient DON’T STOP GROWI NG! Special Price to Judge Readers only $13.50 and Instalment Terms, if desired. Or $12 50 with coupon if you want to save the cash discount f t the BRUNSWICK br 418 Bi 10 be refund vame dah dress comicbooks.com