Judge — April 26, 1919 — page 10: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Drawn by Hawinros Wittsass ved him in those sailor tog Ir The Smile as an Advertising Factor By Har RE smiles the most potent things in the world, A or are they not? It would seem that they are from the value put upon them by advertising rts. When one of these gentlemen wishes to drive home a statement, and drive it home hard, he heags his read- ing matter with the picture of a man, woman or child using the article advertised and smiling like a Wall Street tourist in Heaven, when he sees the Golden Streets for the first time. The woman who is using “ Puff-over” yeast is grin- ning from ear to ear as she notes the result; the man who is harnessed up in a pair of * Hitchtight” suspend- ers is being approved by a pretty girl who “just knows he wears ’em”’ because he is smiling like one possessed The smile is almost painful—and why shouldn't it be? —upon the face of the dame with the forty-inch waist, who has crowded it down to twenty inches inside of a “Yankerin” corset. And the “Someday, why-not- now” slogan that goes with it, doesn’t sell half as many corsets as that inscrutable smile. What difference does it make that the smile is arti- ficial? It is there and it indicates happiness in the pos- session of that particular article. And if the individual in the picture is made happy to the point of grinning all over the county, by the possession of this marvel, why not every owner of the same thing? There’s logic there and it does the work. Some day a wise advertising man is going to get out an injunction against anyb his firm—and then look out for a business depression! yey Peake exp A Solution If everyone that wrote a book about the bloomiog war, Would come-across and buy a book as books are printed for. Then all of them that wrote a book would make at least a sale, And publishers would not go broke nor writers land in jail. VPC. Wail of the Nimble Nickel j I used to win a “smile,” But now I get the laugh. using the smile except - His Way WO contestants were discussing a song-contest being run by a certain newspaper for the purpose of obtaining a patriotic anthem. Substantial prizes were offered; first $2,000, second $1,000, and so on. Said the first one. dramatically: “1 want to write a song that will ¢ the patriotic sentiment of the nation. stir the pulse of posterity.” “Well,” said the more practical minded one, cogitating upon the alacrity with which rent day rolls round, ‘for my part, I'd rather write one that would stir the pulse of prosperity.” press ind Usually Villis—Ten years ago that man was in the gutter; he was so low that he didn’t care a rap what people said about him Gillis—And now? He has straightened up and made a lot of money; now he is so high that he doesn’t care a rap what people say about him: ( Drawn by Jous Mero, Iu “Did you heah about my Sam Brown getting promoted in de army?” “No, tell me.” vm. He ne been made a C