Judge — April 5, 1919 — page 32: what you’re looking at

What you’re looking at

This is an advertisement for Murad brand Turkish cigarettes, priced at 20 cents. The page features an ornate, orientalist illustration depicting women in exotic dress in a harem-like setting, with decorative Middle Eastern architectural elements. A white peacock is prominently featured. The ad emphasizes that Murad cigarettes are "Makers of the Highest Grade and Finest Turkish and Egyptian Cigarettes in the World." The imagery capitalizes on early 20th-century Western fascination with "Turkish" exoticism and luxury. This represents period advertising strategy: using orientalist fantasy imagery and promises of foreign sophistication to market cigarettes to American consumers, particularly emphasizing the premium status associated with Turkish tobacco.