Judge, 1919-03-22 · page 16 of 32
Judge — March 22, 1919 — page 16: what you’re looking at
What you’re looking at
This page advertises "FATIMA," a cigarette brand. The OCR'd text is largely corrupted, but the legible portions describe sales reports praising the U.S. Navy's preference for Fatima cigarettes—noting they comprise "over 80%" of officers' tobacco consumption and are favored aboard Navy vessels. The illustration shows two elongated, caricatured figures that appear to represent **Turkish or Middle Eastern figures** (fitting the "Fatima" branding, which evoked Orientalist imagery popular in early 20th-century American marketing). One holds what looks like military equipment or rifles. The satire likely mocks the absurdity of marketing cigarettes through patriotic Navy endorsements, presenting a foreign-branded product as quintessentially American military preference. This represents typical Judge-era commercial satire of dubious advertising claims dressed in patriotic language.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
E ie) 9 n & ° fo) 1 Lo = ie) cs) *fensn uryy 220 ayOWS Pinoys UeW e 41 UIA2 26/9989 916,, 39490 se 3eYD 19ey ay 09 ose ing fase) Zurseajd ay) 07 auoye ou anp sy AAeN ayy ut euBEY 20 2ouaz2}02d sy] momngacrelyy visebige *dWIOAR] B1q B Ie stulne,y ‘9sinoo jo 00} ua ayy BuowYy “SCUTIJUT J1B ssa ,SIZOYJO UI pos sayareBId YI [TB JO %08 JoAO—syassoa [eavu jo sad] somo [Te pue siafonsop ‘sdastnio ‘sdrysapqvq UO—AAtNy *§ "A AY jnoysnosy Wwyy MOYs sWodar sa[vg ‘00f ia %08 I9A0 9A] B St *s1991jQ AABN Yj pue'**