Judge, 1919-03-15 · page 25 of 36
Judge — March 15, 1919 — page 25: what you’re looking at
What you’re looking at
This is a **tobacco advertisement**, not a political cartoon or satire. The page is from Judge magazine (March 15, 1919) but contains a paid advertisement for Tuxedo brand smoking tobacco. The ad uses the slogan "Your Nose Knows" to market chocolate-flavored tobacco. It references the Encyclopaedia Britannica to establish credibility about tobacco "sauces" (flavorings), then argues that chocolate is the "purest, most wholesome" flavoring option. The visual elements show a pipe, tobacco tin, and a hand demonstrating the "smell test" to prove Tuxedo's superior aroma compared to competitors. The appeal is straightforward marketing: chocolate flavoring makes tobacco more enjoyable, and consumers should trust their sense of smell to verify quality. This reflects early-20th-century advertising practices—making health/scientific claims about consumer products that would later face heavy regulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
March 15, 1919 ‘Your Nose All smoking tobaccos use some flavoring. he Encyclopaedia Britannica says about the manu- facture of smoking tobacco, “‘...on the Continent and in America cer- tain ‘sauces’ are employed ... the use of the ‘sauces’ is to improve the flavour and burning qualities of the leaves.”” Tuxedo uses choc- olate—the purest, most wholesome and delicious of all flavorings! Everybody likes chocolate—we all know that chocolate added to any- thing as a flavoring always makes that thing still more enjoyable. GUARANTEED TO SATISFY. ) OR Your MONEY BACK OW. That is why a dash of NS added to the most carefully se- lected and properly aged burley tobacco, makes Tuxedo more en- joyable—‘‘Your Nose Knows.’’ Try This Test: Ruba little Tuxedo briskly in the palm of your hand to bring out its full aroma. Then smell it deep—its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment— “Your Nose Knows” @uredo The Perfect Tobacco for Pipe and Cigarette - es fy... Guaranteed y | | Incommowateo comicbooks.com